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I work in event production, and every time I see an IPL match, I can’t help but marvel at the level of showmanship — light shows, DJs, celebrity performances. It feels more like a concert than a cricket game sometimes. I’d love to read something that analyzes this entertainment angle of Indian cricket.
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Then you’ll find this article really insightful https://savedelete.com/entertainment/indian-crickets-evolution-into-entertainment/482002/ . It breaks down how cricket became “eventized” — with pre-match hype, after-party branding, influencer tie-ins, and even scripted promos. The piece looks at how Indian audiences expect more than just sixes and wickets — they want a full sensory experience. From theme songs to AR filters, cricket today is as much a marketing campaign as it is a sport. The article does a great job of capturing that shift.
savedelete.com
Indian Cricket's Evolution into Entertainment - SaveDelete
When was cricket in India merely a sport? Now such days seem antiquated. Cricket has grown into a multibillion-dollar entertainment industry that’s ingrained in Indian culture during the past two decades. Now it’s more than watching matches. The topics include … Continue reading
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It’s so true! I worked backstage at an IPL opener once, and it felt like organizing an awards show. Reading that article made me realize how intentional all of this is — and how successful the formula has been in redefining what it means to “watch cricket” in India.
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